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Review Monitoring & Engagement

Get more reviews.
Without spending an hour a day on it.

Certxa watches your Google reviews as they come in and responds automatically — a warm reply to your 5-star reviews, a careful private flag for anything under 3 stars. Your reputation gets managed every single day, whether or not you have time to look at it.

Real-time Google review sync · Sentiment-aware AI responses · Nothing risky auto-published
New Review — Just Now
RM
Rachel M.
★★★★★
"Absolutely loved my gel set — the detail work was incredible. Already booked my next appointment!"
AI reply drafted — publishing in 47 min
How It Works

Every review, read and answered — automatically

Most salon owners either ignore reviews or spend real time replying to each one by hand. Certxa does it for you, with rules built to protect your reputation, not just automate it.

Monitor

New Google reviews sync to Certxa in real time — you see every review the moment it posts, with full history and an audit trail of every response sent.

Engage

4 and 5-star reviews get a warm, individually-written AI reply after a short delay. Every response is checked against your recent replies so it never reads like a copy-pasted script.

Protect

3-star reviews get a drafted reply held for your approval. 1 and 2-star reviews are never auto-published under any setting — you're notified privately so you stay in control.

Built-In Safety Rules

Sentiment-aware, not a blanket auto-reply

A one-size-fits-all auto-responder is a liability the moment a real complaint comes in. Certxa's rules are different for every rating tier.

Rating What Certxa does
★★★★★ / ★★★★ Personalized AI reply, published automatically after a short delay (default: 1 hour) during your business hours.
★★★ Reply drafted by AI, held for your review — nothing goes out until you approve it.
★★ / ★ Never auto-published. You're notified privately so you can respond personally.
Beyond Reviews

Your Google Business Profile, kept active automatically

An engaged Google Business Profile — recent posts, current photos, answered reviews — is itself a signal Google and AI search tools use to decide who to show first. Certxa keeps yours active without you remembering to log in and post something.

  • Auto-posts when you add a new service, staff member, or gift cards
  • Never invents discounts, prices, or services — only posts what's actually true
  • Photo engine keeps your profile visually current
  • Full history of every post and response, always visible to you
Explore Google Business Profile Tools
Recent Activity
📣
New post published
"Now offering: Gel-X Extensions"
💬
Review response sent
Replied to Rachel M. — 5★
🎁
New post published
"Gift cards now available"
FAQ

Review monitoring & engagement — common questions

Yes. Certxa's review engine reads every new Google review as it comes in and applies sentiment-aware rules: 4 and 5-star reviews get a warm, personalized AI-written reply automatically after a short delay (an hour by default). 3-star reviews get a drafted response held for your approval before it's ever posted. 1 and 2-star reviews are never auto-published — you're notified privately so you can decide how to respond yourself.

No. The engine is given your recently published responses before writing a new one, specifically so it varies its wording instead of reusing the same template — each reply reads as a genuine, individual response rather than a copy-pasted script.

No — this is a hard rule, not a setting. 1 and 2-star reviews are never automatically published under any configuration. You're notified so you can address the situation directly, and nothing goes out publicly without your involvement.

Review requests (see Client Reviews) are about getting new reviews after each appointment. Review monitoring and engagement is about what happens once reviews start coming in — reading them in real time and responding to them intelligently, which itself is a signal that helps your Google Business Profile stay active and trusted. Most salons use both together.

Yes — responses are gated to your salon's actual business hours, so a review response never goes out at 3am looking automated. It publishes at a natural time, the same way a real response would.

Let your reputation run itself.

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